About

i’m a creative at heart, with over 15 years of experience in public relations and marketing because I needed a “job”.

I’ve primed the press for an IPO, ghost-written for CEOs, produced brand videos, directed countless photoshoots, and interviewed over one hundred DTC founders at the height of their careers throughout my time in the ecommerce tech space—both on the brand side and on the tech side.

You can hire me for contract work on retainer or for one-off projects including ghostwriting, event strategy and production, and media strategy and production. I work with a smart, capable network of contractors and freelancers that I bring into projects as needed.

Most recently, from 2023-2024:

  • I successfully doubled one tech client’s pipeline and sales-qualified offers by producing over 115 events in one year with an executive focus, over half of which were proprietary.

  • A 6-month retainer client hired me to establish their affiliate program, which is still a successful channel for their team two years later.

  • A 3-month retainer Client hired me to break them into a new market, and the buzz got my client a significant deal with a nationally recognized golf course.

  • Another client hired me to establish her podcast and content/media strategy— and only a few months in, she received a book deal with a major publisher.

My entire career came about because of a screenplay I wrote, believe it or not, and this has caused me to believe in the power of authentic creativity. I can help your brand or company do the same thing; it’s all storytelling, anyway.